Infocomm 2008 kicked off their 3-day technology conference on June 18th with a vengeance. On display at the Sony booth, the BRC-H700 and BRC-Z700 gave visitors an inside look into why these two cameras are rapidly becoming the true leaders in the High Definition Video Conferencing/Telepresence world. The new HD cameras from Sony are changing the dynamics of video conferencing due to the drastically improved picture quality one sees when moving from standard definition to high definition. With the impending mandatory signal changes in 2009, whether it be purchasing an analog to digital converter box or replacing a company's analog equipment with HD, the fact remains that technology is moving forward and those who sit up and take notice will be the ones to succeed over the competition.