This article discusses how Permira a private equity firm with offices throughout the world, solved its horrendous and pre existing video conferencing problems with the latest in high-definition technology. It discusses how the new solution enabled teams to collaborate on a weekly/daily basis to enhance knowledge transfer and gain a competitive advantage. Permira's experience will show how effective video conferencing can be, in today's fast based business climate, and how using the latest technology means that you don't have to spend a fortune on a high end telepresence style system to benefit from visual communications.